Candy Kittens Rhubarb & Custard Review: A British Classic Reimagined

Rhubarb and custard is one of those nostalgic flavour combos that instantly takes you back to childhood. Candy Kittens has reimagined it as a vegan, no-nasties sweet, and we were curious to see if it lives up to the original. So we opened a bag, tasted it slowly, and compared it with a few other favourites from the range.

This review is based on our own tasting experience. We'll cover flavour, texture, ingredients, and how it fits into the wider Candy Kittens lineup — so you can decide if this one deserves a spot in your next order.

First Impressions: Packaging and Appearance

The bag follows Candy Kittens' signature style: bold colours, playful branding, and a clear 'vegan' label. Inside, the sweets are a mix of soft pink and cream pieces, which immediately signals the rhubarb and custard theme. They're coated in a fine sugar dusting, giving them a classic sweet-shop look.

The portion size feels generous for the price point, and the resealable bag is a practical touch if you don't finish them in one sitting (though that's unlikely). The sweets are soft and slightly chewy, with a texture that sits between a traditional boiled sweet and a gummy — easy to bite into without being sticky.

• Resealable bag keeps sweets fresh
• Generous portion for the price
• Visually appealing pink and cream pieces

Taste Test: Does It Capture the Classic?

The first thing you notice is the rhubarb: it's tangy and slightly sharp, just like the real thing. That sour note is quickly balanced by a creamy, vanilla-like custard flavour that lingers on the palate. The two tastes are well integrated — you get both in each bite rather than a one-note hit.

Compared to other Candy Kittens flavours, the Rhubarb & Custard is more mellow and less punchy than, say, the Sour Watermelon Mega Bag, which is aggressively tart. It's a more sophisticated sweet, perfect for those who prefer a balanced, nostalgic flavour over intense sourness.

• Tangy rhubarb balanced by creamy custard
• Less intense than sour varieties
• Ideal for fans of classic British sweets

Ingredients and Dietary Fit

Candy Kittens prides itself on being vegan and free from artificial nasties, and this product delivers on that promise. The ingredients list is short and recognisable, with no gelatin or artificial colours. That makes it a great option for vegans or anyone looking to cut down on highly processed sweets.

The sugar content is comparable to other sweets in this category, so it's still a treat, but there's no compromise on taste. If you're exploring vegan rhubarb and custard sweets, this is one of the few options that actually nails the flavour without relying on synthetic additives.

• 100% vegan and gelatin-free
• No artificial colours or flavours
• Short, recognisable ingredient list

How It Compares to Other Candy Kittens Flavours

If you're new to Candy Kittens, the Rhubarb & Custard is a great entry point, but it's worth knowing how it fits into the range. For a tangy, fruity kick, the Smittens Pineapple Edit offers a tropical twist that's bright and refreshing. For something more indulgent, the Lemon Sherbet flavour brings a sharp, zingy sherbet hit that reminds us of classic lemon drops.

The Rhubarb & Custard sits comfortably in the middle: it's not as sour as the Sour Watermelon, nor as sweet as some of the fruitier options. It's a versatile choice that appeals to both kids and adults, and it pairs well with a cup of tea — a proper British experience.

• Less sour than Sour Watermelon, sweeter than Lemon Sherbet
• Pairs well with tea or coffee
• A good middle-ground flavour for sharing

Value for Money and Where to Buy

At the standard retail price, the Rhubarb & Custard offers good value compared to premium vegan sweets from other brands. You can buy it individually or as part of the A British Classic Reimagined Mixed Box, which lets you sample several flavours at once. That's a smart option if you're curious about the range but not ready to commit to a full bag.

For bulk buyers, the Sour Watermelon 140g x 10 bundle shows that Candy Kittens supports larger orders, though the Rhubarb & Custard isn't currently available in that format. Still, the single bag is reasonably priced, and the quality justifies the cost.

• Competitive pricing for vegan sweets
• Mixed box offers variety for first-timers
• Single bag ideal for trying before committing

Candy Kittens' Rhubarb & Custard is a faithful, vegan-friendly reimagining of a British classic. It balances tangy rhubarb with creamy custard, uses clean ingredients, and offers great value. Whether you're a long-time fan of the flavour or new to vegan sweets, this one is well worth adding to your next order — especially if you grab the mixed box to explore the range.