Candy Kittens vs Haribo: A Vegan Comparison

If you’ve ever stood in the sweet aisle wondering whether to reach for a familiar bag or try something new, you’re not alone. The debate between Candy Kittens vs Haribo is one that comes up often, especially as more people look for vegan-friendly options without giving up the chewy, fruity experience they love.

Both brands have loyal followings, but they cater to different priorities. Haribo is a household name with a long history, while Candy Kittens is a newer, proudly vegan brand that focuses on natural flavours and a cleaner ingredient list. In this comparison, we’ll break down the key differences so you can decide which one deserves a spot in your snack drawer.

Ingredients: Vegan vs Non-Vegan Gummies

The most obvious difference between Candy Kittens and Haribo comes down to what’s inside. Traditional Haribo gummies are made with gelatine, which is derived from animal collagen. That means most classic Haribo products are not suitable for vegans or vegetarians. If you follow a plant-based diet, you’ll need to check the label carefully every time.

Candy Kittens, on the other hand, are made with plant-based ingredients and are certified vegan. They use fruit juices and natural flavourings to create that fruity taste, without any gelatine or artificial nasties. For anyone looking for a vegan gummy alternative that still delivers a satisfying chew, Candy Kittens are designed to fit the bill.

• Always check the packaging for gelatine if you’re buying non-vegan brands.
• Candy Kittens are labelled vegan, so you don’t have to second-guess the ingredients.

Texture and Flavour: What to Expect

Texture is where gummy lovers often have strong opinions. Haribo’s classic gummies have that firm, bouncy bite that many people grew up with. They’re chewy and hold their shape well, but the texture can feel dense. Candy Kittens offer a slightly softer, more tender chew that still has a satisfying snap. If you prefer a gentler bite, you might find them more pleasant.

Flavour-wise, Haribo leans on a mix of fruit flavours that are bold and sweet, but often rely on artificial colourings and flavourings. Candy Kittens use real fruit juice and natural flavourings, which gives them a cleaner, more authentic fruity taste. For example, the Wild Strawberry flavour tastes noticeably more like actual strawberries than the candy-shop version. It’s a different kind of sweetness—lighter and less syrupy.

• If you like a firm chew, classic gummies may appeal more.
• If you prefer a softer texture with natural fruit flavour, try Candy Kittens.

Nutrition and Cleanliness: No Nasties, All Good

Beyond gelatine, there’s the question of what else goes into your sweets. Haribo products often contain artificial colours and preservatives, which some people prefer to avoid. Candy Kittens are made with no artificial colours, flavours, or preservatives—part of their 'No Nasties. All Good' promise. That makes them a cleaner option if you’re trying to reduce additives in your diet.

In terms of sugar content, both brands are sweets, so they’re treats rather than health foods. But if you’re looking for a gummy that aligns with a vegan lifestyle and a cleaner ingredient philosophy, Candy Kittens have a clear edge. They also offer a range of flavours and even collaborations, like the Smittens Blueberry Edit, which adds a fun twist to the classic gummy format.

• Compare ingredient lists to see which brand aligns with your dietary preferences.
• Candy Kittens are free from artificial colours and preservatives.

Which One Should You Choose?

The answer depends on your priorities. If you’re not vegan and you love the classic Haribo chew, there’s no reason to switch—unless you’re curious about natural flavours. But if you are vegan, or you simply want a gummy that’s made with cleaner ingredients, Candy Kittens are the obvious choice. They give you that nostalgic fruity chew without the gelatine or artificial additives.

For those new to the brand, the Bestseller Box is a great way to sample several flavours and find your favourite. You could also try the A British Classic Reimagined Mixed Box, which puts a vegan spin on familiar British sweets. Whichever you pick, you’re getting a product that’s been designed with both taste and ethics in mind.

• Try a mixed box to discover which flavours you like best.
• Consider your dietary needs first—vegan vs non-vegan gummies is the key difference.

When it comes to Candy Kittens vs Haribo, the choice really comes down to what you value most. If you want a vegan gummy alternative that’s free from gelatine and artificial nasties, Candy Kittens are the clear winner. But if you’re happy with the classic chew and ingredients, Haribo remains a familiar option. For most modern sweet lovers, the cleaner, fruitier taste of Candy Kittens is hard to beat.