Candy Kittens vs Smittens: Which Vegan Gummy Wins?

If you're on the hunt for vegan gummies that don't compromise on taste, you've probably come across Candy Kittens and Smittens. Both are popular vegan sweet brands with loyal followings, but they offer different experiences. In this comparison, we'll break down the key differences to help you decide which one deserves a spot in your snack drawer.

We'll look at flavour profiles, texture, ingredients, and the overall vibe of each range. Whether you're a fan of fruity classics or tangy twists, by the end you'll know exactly which pouch to grab next.

Flavour Face-Off: Classic vs Tropical

Candy Kittens are known for their bold, nostalgic flavours like Wild Strawberry and the British Classic Reimagined Lemon Sherbet. These gummies lean into sweet, candy-shop tastes that feel familiar but with a gourmet twist. The Lemon Sherbet, for example, balances sharp citrus with a creamy sherbet finish, making it a standout for those who love a tangy yet sweet kick.

Smittens, on the other hand, bring a more tropical and exotic vibe. The Smittens Pineapple Edit is a prime example, offering juicy pineapple notes that feel bright and summery. If you prefer fruit-forward flavours that transport you to a beach bar, Smittens might be your pick. But if you're after classic sweet-shop nostalgia, Candy Kittens has the edge.

• Candy Kittens: nostalgic, sweet-shop flavours with a gourmet twist
• Smittens: tropical, fruit-forward profiles for a refreshing change

Texture: Chewy vs Soft

Texture can make or break a gummy, and here the two brands take different routes. Candy Kittens gummies are known for their satisfying chew—firm enough to feel substantial, yet soft enough to enjoy without jaw fatigue. This makes them great for slow snacking or sharing.

Smittens gummies are generally softer and more delicate. They practically melt in your mouth, which some people love for a quick, easy treat. If you're someone who prefers a gentle bite, Smittens might be more your speed. But if you enjoy a bit of resistance, Candy Kittens delivers that classic gummy chew.

• Candy Kittens: firm, satisfying chew
• Smittens: soft, melt-in-your-mouth texture

Ingredients and Sweetness

Both brands are vegan and free from gelatine, but their ingredient lists differ slightly. Candy Kittens prides itself on using natural flavours and colours, with a focus on 'no nasties.' The Smittens range also keeps things clean, but the sweetness profile can vary. Candy Kittens tend to have a more pronounced sugary sweetness, while Smittens often have a lighter, fruitier sweetness that feels less heavy.

If you're watching your sugar intake, it's worth checking the specific product labels. For example, the Smittens Sour Edit offers a tangy alternative that can satisfy cravings with a bit of a kick. Ultimately, both brands are solid choices for vegan gummy lovers, but your preference for sweetness level will guide your decision.

• Both are vegan and gelatine-free
• Candy Kittens: classic sweet, natural flavours
• Smittens: lighter, fruitier sweetness with sour options

Which Should You Choose?

The choice between Candy Kittens and Smittens comes down to personal taste. If you love nostalgic, sweet-shop flavours with a satisfying chew, Candy Kittens is your go-to. Try the Lemon Sherbet or the Mixed Box to sample a range of classics.

If you're in the mood for something tropical and soft, Smittens is the way to go. The Pineapple Edit is a refreshing pick, while the Sour Edit adds a tangy twist. For the best of both worlds, why not keep a bag of each in your pantry and switch based on your mood?

• Choose Candy Kittens for classic flavours and a firm chew
• Choose Smittens for tropical, soft gummies with a lighter sweetness

Both Candy Kittens and Smittens are excellent vegan gummy brands, each with its own strengths. Whether you prefer the nostalgic chew of Candy Kittens or the tropical softness of Smittens, you can't go wrong. Try a few flavours to find your personal favourite—and enjoy the sweet journey.