Candy Kittens | Gourmet Vegan Sweets | No Nasties. All Good

Candy Kittens vs Smittens vs Treets: How to Choose for Your Sweet Tooth

Candy Kittens vs Smittens vs Treets: How to Choose for Your Sweet Tooth

By Candy Kittens | Gourmet Vegan Sweets | No Nasties. All Good | Published: 2026-09-09

Category: Buying Guides

Not sure whether to reach for Candy Kittens, Smittens, or Treets? This guide breaks down the texture, flavour, and occasion trade-offs so you can pick the right vegan sweet every time.

Quick answer

If you want a chewy, fruit-forward gummy with bold flavours, go for Candy Kittens. If you prefer a softer, more delicate fruit chew, Smittens is your match. And when only chocolate will do, Treets delivers a crispy, chocolatey bite. Your texture preference and mood are the quickest guides.

Choosing between Candy Kittens, Smittens, and Treets can feel tricky when all three look tempting. Each range has a distinct personality, from the punchy, gourmet gummies of Candy Kittens to the gentle fruit chews of Smittens and the classic chocolate snap of Treets. Understanding these differences helps you match the sweet to the moment.

This guide breaks down the key trade-offs—texture, flavour intensity, and occasion—so you can make a confident choice without overthinking. Whether you're stocking your own treat drawer or picking something for a friend, these practical rules will point you in the right direction.

Texture: chewy, soft, or crispy

Texture is the biggest differentiator between the three ranges. Candy Kittens are known for their satisfying chew—think gourmet gummies with a bit of resistance that make you work for the flavour. Smittens, on the other hand, offer a softer, more tender chew that dissolves more quickly, making them a gentler option for younger taste buds or anyone who prefers a less intense bite.

Treets are completely different: they're chocolate-based, not gummy. The classic Treets experience is a crispy shell around a smooth chocolate centre, giving you a satisfying crunch before the chocolate melts. If you're torn between a fruit chew and a chocolate fix, ask yourself whether you want to chew or crunch.

  • Chewy and bold: Candy Kittens
  • Soft and gentle: Smittens
  • Crispy and chocolatey: Treets

Flavour intensity and variety

Candy Kittens lean into big, fruit-forward flavours. The range includes classic combos like Eton Mess, which reimagines strawberries and cream into a gourmet sweet, and sour options like Shox, a strawberry and apple blend with a tangy kick. If you like your sweets to make a statement, this is the range to explore.

Shox
Shox

Smittens are more about subtlety. They focus on fruit flavours but with a lighter touch, making them a good pick when you want something sweet without an overpowering punch. Treets, by contrast, are all about chocolate—no fruit here. If you're craving the comfort of chocolate, Treets is the straightforward answer.

  • Candy Kittens: intense fruit flavours, including sour options
  • Smittens: mellow fruit gummies
  • Treets: chocolate-centric, no fruit notes

Occasion and sharing

Think about when and where you'll enjoy these sweets. Candy Kittens' bold flavours and satisfying chew make them great for a movie night or a midday pick-me-up when you want a treat that feels a bit special. Smittens' softer texture makes them a friendly option for picnics or lunchboxes, especially if you're sharing with kids.

Treets are the classic choice for a chocolate craving on the go. Their small, crispy pieces are easy to portion out, making them a good option for a quick snack or for adding to a party mix. If you're building a hamper or gift box, mixing all three gives you a nice variety of textures and flavours.

  • Candy Kittens: treat yourself moments
  • Smittens: shareable, kid-friendly
  • Treets: on-the-go chocolate fix

Your decision rules

  • Craving fruit and chew?: Choose Candy Kittens. Their gourmet gummies deliver bold, fruit-forward flavours with a satisfying chew. Look for flavours like Eton Mess or Lucky Cherry. Candy Kittens for a flavour-packed chew.
  • Prefer something softer?: Go for Smittens. Their fruit gummies have a gentler texture, making them a good pick for kids or anyone who wants a less intense bite. Smittens for a tender, mellow treat.
  • Need a chocolate fix?: Treets is your answer. With a crispy shell and chocolate centre, it delivers a satisfying crunch and melt. Treets for a crispy chocolate snack.

Candy Kittens flavours to know

  • Eton Mess: A classic British combo of strawberries & cream reimagined into Eton Mess gourmet sweets. Made with no nasties, these vegan sweets contain fruit juice and are packed with big flavour. If you love fruity, dessert-inspired flavours, this gives you the taste of a British classic in a chewy gummy form.
  • Shox: Candy Kittens Shox is a gourmet sour sweet that delivers a big flavor punch with a soft, foamy texture that keeps you coming back for more. Made with a Strawberry & Apple blend, these vegan sweets are part of the Candy Kittens range, known for its 'no nasties' philosophy. When you want a sour kick, Shox offers a tangy strawberry-apple combo with a different texture from the classic gummies.
  • Lucky Cherry: Say hello to the all new Lucky Cherry - our cherry icon, reimagined. With this one, we've gone all in - fruity cherry gummies meet squidgy cherry dice for bold bites and a little mischief in every handful. If you're a cherry fan, this mixes two textures in one bag—fruity gummies and squidgy dice—for a playful chew.

Which sweet fits you?

Best for

  • Candy Kittens: anyone who loves bold fruit flavours and a satisfying chew, especially fans of sour or dessert-inspired gummies.
  • Smittens: those who prefer a softer, more delicate fruit gummy, including kids or anyone with a milder sweet tooth.
  • Treets: chocolate lovers who want a crispy, snackable chocolate treat.

Not for

  • If you're strictly avoiding chocolate, skip Treets and stick with the fruit gummy ranges.
  • If you dislike intense sour flavours, avoid Candy Kittens' sour options like Shox and choose a milder flavour instead.

The right choice comes down to your texture and flavour mood. Candy Kittens delivers bold, chewy fruit gummies; Smittens offers a softer, gentler chew; and Treets satisfies a chocolate craving with a crispy crunch. Use these rules to pick the perfect sweet for any moment.

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